Emma told Sarah she was in trouble

Emma told Sarah she was in trouble

So … who was in trouble??? Emma or Sarah?

I saw a lovely quote the other day by Henry David Thoreau that said “It’s not what you look at that matters, it’s what you see.” That rang so true for me. Everyone interprets things differently, and it can lead to confusion, misunderstandings, laughter and astounding ideas!

To be able to see things differently is such a bonus, and an intense thrill! In terms of design work, or art work, to get a new brief and read it – really read it, without making assumptions, and be able to see different meanings, interpretations and ideas flowing from it is the key to creating something special.

It always fascinated me at university on the day we would hand in our assignments. To see so many completely different ideas on the same brief always blew my mind. I really think that the best way to get the best creativity is to combine ideas – 2 minds are better than one! I think it is a great idea to talk about an idea/brief with anyone else – creative or not! As guaranteed, other people will see it differently to you … even though you are looking at the same thing.